Social Media Optimization Company vs. In-House Team: Which is Better?

While it was created to connect with close ones, social media is now equally important for businesses. We all know how social media can change brand perception, attract customers, and even grow businesses. 

Your target audience is spending hours on these platforms daily, so you can’t afford to ignore them. But the main question is: should you hire a social media optimization company or create an in-house marketing team? In this blog, we’ll discuss both options in detail so you can make the right decision. 

Understanding the Role of a Social Media Optimization Company

A viral social media campaign can instantly get you many interested customers. A social media optimization company like Digital Hub Solution can help you with that by increasing your brand visibility, engagement, and performance on different social media platforms. They usually have a wide variety of services, some of which are: 

● Content Strategy: They can create specific strategies for different platforms like Facebook, Instagram, X, LinkedIn, etc.

● Content Creation: This can include graphics, videos, blogs, reels, etc.

● Paid Marketing: They can handle paid advertising campaigns well within a budget.

● Performance Assessment: This includes performance tracking with detailed analytics and reporting.

● Audience Growth: They can manage the community and ensure your audience grows steadily. 

The largest benefit of hiring a social media optimization company is its industry experience and expertise. They already know what works and what doesn’t, so you don’t have to start from scratch. 

The Value of an In-House Marketing Team

While agencies work for multiple clients, an in-house marketing team works just for your business. The team can include professionals like social media managers, content creators, and ad experts. 

Big organizations prefer to build an in-house team as they have multiple active campaigns. Their in-house team can work closely with other departments like sales, product development, and customer support. This helps in their campaign efficiency. 

Comparing Both Options

Now, let’s compare both options on some factors: 

1. Expertise and Skill Set

A social media optimization company already has a skilled team of experts in graphic design, copywriting, video editing, paid ads, and analytics. They are very up-to-date with what’s going on in the industry and which trends are performing well.

On the other hand, an in-house team can have limited skills because of budget and team size. If you’re a small company, it can be quite expensive to build a skilled in-house team with many experts. 

2. Cost Efficiency

We know that SMO companies are more cost-efficient compared to an in-house team. SMO companies often combine social media and marketing services for a fixed monthly cost. As a result, you don’t need to worry about salaries, benefits, or training expenses.

An in-house team requires salaries, benefits, software costs, and continuous training, which can cost a lot. That’s why only large companies with big budgets can afford to build a skilled team. 

3. Scalability

If you work with an SMO company, you can easily scale your campaigns up or down according to your budget, seasonal needs, or goals. But to scale an in-house team, there would be a need for more hiring, training, and resources, which can be difficult for a smaller company. 

4. Brand Knowledge

In this aspect, the in-house team wins. They directly interact with the company and various departments, so they naturally understand the company's tone, culture, and customer expectations. 

On the other hand, a social media optimization company needs more time to understand your brand voice and values. But if there’s good communication, you can still manage well with an agency. 

5. Speed and Flexibility

An SMO company manages many clients at one time, so there can be variations in their response time. However, they usually set proper timelines for deliverables and can cater to urgent requirements.

Having a dedicated in-house team is the most helpful for urgent requirements. There’s no waiting time for a response, and they can quickly act on trending opportunities. 

Final Thoughts

When it comes to social media for business marketing, both agencies and in-house teams can provide stellar results. But considering all the factors, you should choose what fits best for your business needs. 

You should choose an in-house team if you are a large company with a huge budget. You’ll get access to professionals who’ll only work on your brand and can collaborate with other departments. It’s also perfect for companies that frequently need urgent work. 

You should choose a social media optimization company if you want to be cost-effective but don’t want to compromise on skills. It’s best for small to mid-size businesses that don’t have the budget for in-house teams. At Digital Hub Solutions, we provide a variety of skilled experts who can take your brand to the next level.